As a UX Lead Designer at Sky for 3.5 years, I shaped experiences across TV, broadband, and mobile for millions of customers.
I was given the opportunity to lead across multiple domains, tackling new challenges and introducing fresh thinking into each space.
Client
Samantha, John
Duration
8 weeks
Duration
3.5 years
1. Domain I worked on
Contributed to a comprehensive re-platforming and rebuild areas.
Designed components and layouts from scratch.
Collaborated closely with UX writers, product owners, and developers.
Leveraged a keen eye for visuals to transform UX concepts into final UI designs.
Successfully brought several areas from initial UX design to final UI implementation, with components currently live and undergoing several test
2. Domain I worked on
Enhanced outdated Sky Q platform by optimizing areas for upselling additional services and package deals.
Designed and animated discovery areas on the device to improve user engagement.
Conducted multiple tests to ensure clarity and usability, helping users understand offers and features better.
3. Domain I worked on
Enhanced outdated Sky Q platform by optimizing areas for upselling additional services and package deals.
Designed and animated discovery areas on the device to improve user engagement.
Conducted multiple tests to ensure clarity and usability, helping users understand offers and features better.
4. Domain I worked on
Managed areas from inception to completion, maintaining ongoing communication with Product Owners. Released complex UI tests and components to the library.
Developed conceptual ideas for broadband, supported by thorough research, to explore new opportunities. Conducted competitive research, launched new products, and improved usability in various areas.
Conducted over 15 UserZoom tests with live users to refine and implement best UX practices.
MVP: Improving Interaction Clarity to Drive Measurable Impact
Identified friction in product comparison and ambiguous selection feedback within the carousel.
Recommended a simple blue shading enhancement to the radio button selection state, strengthening visual feedback and reducing ambiguity.
This lightweight refinement generated a +1.2 percentage point uplift in CVR compared to the version without shading.
20 product card ideas post- userzoomed online testing more than 20 product cards ideas
5. Domain I worked on
Introduced and launched a new feature integrating Tagstar into the phone purchasing journey to enhance upselling.
Designed and implemented animated popups to help users understand their purchases by showcasing feedback on the best configurations and most popular options.
Tested color schemes and built final components, which are now being applied to other areas.
