Living, working, and studying across different countries and cultures has shaped the way I see the world and approach design. These experiences continue to inspire my work, helping me create thoughtful solutions grounded in empathy, curiosity, and real human needs.
Kim'C Market
USA
Apr 2025 – May 2025
Kim’C Market is an online Korean grocery platform offering premium Korean products. Led an end-to-end UX case study to address low conversion (1.76%) and high cart abandonment (81.6%) through mixed-method research, including diary studies, Tobii eye tracking, Microsoft Clarity analysis, and heuristic evaluations.
Identified key friction points across product discovery and checkout, uncovering opportunities to improve navigation, filtering, visual hierarchy, and customer trust.
Delivered research-backed recommendations that informed design improvements, enhancing engagement and optimizing the Shopify-based shopping experience.
Foolproof
UK-Remote from India
Aug 2021 – Jan 2025
Senior UX Designer at Foolproof, delivering end-to-end UX across Sky Broadband, Sky Glass, Sky Q, Sky Mobile, Johnson Matthey UK, and Adobe UK- spanning strategy, research, interaction design, prototyping, and delivery.
Led usability testing, UserZoom studies, stakeholder workshops, and customer interviews, while building scalable design systems, UI libraries, and responsive experiences across web, mobile, TV, and commerce platforms.
Drove platform modernization and conversion-focused improvements, contributing to a 59% CTR uplift, 55% CVR uplift, 67% reduction in bounce rate, and +1.2 percentage point CVR growth through data-informed design and cross-functional collaboration.
Future Factory
India
Aug 2021 – Jan 2025
Product Designer at Future Factory, leading end-to-end product development across FMCG categories- from concept generation, sketching, CAD modeling, and prototyping through testing, manufacturing, and production launch.
Collaborated closely with engineering and manufacturing teams to deliver 25+ commercially successful products, balancing user needs, business goals, market trends, and production constraints.
Pioneered the studio’s UX/UI practice, bridging physical and digital experiences by introducing user-centered interface design and expanding the agency’s capabilities beyond traditional industrial design.
Chemistry
Singapore
Jul 2017 – Oct 2017
Product Designer Intern at Chemistry Singapore, collaborating on innovation projects across consumer products, retail experiences, service design, and customer engagement initiatives for global clients.
Conducted qualitative research, user interviews, and field studies to uncover customer insights, contributing to future-focused concept development, journey mapping, and experience design initiatives for Samsung Asia.
Designed customer-centric retail and service concepts, working closely with multidisciplinary teams and stakeholders to align user needs, business objectives, and brand experiences through workshops, presentations, and iterative design reviews.
Wipro
Jul 2015 – Jan 2016
Industrial Product Design Intern at Wipro Lighting department, leading the end-to-end design of an innovative workplace lighting solution—from user research and environmental analysis to concept development, prototyping, and full-scale functional validation.
Created design concepts, iterative prototypes, and stakeholder presentations while managing project documentation and supporting key design decisions throughout the development process.
Built a strong foundation in product development, design thinking, and industrial design practices, contributing to an award-winning concept that received Red Dot recognition.
