As the Founding Designer, I helped bring ExploraStory's vision to life from the ground up.
ExploraStory is an AI-powered remote research platform that connects brands directly with users, enabling teams to study experiences as they happen and generate actionable insights in hours instead of weeks.
Team
Future
Factory
team
Duration
1 year
Industry
Remote User Research Platform
What this platform offers
The Complete User Research Workflow
Why explorastory?
Built to go beyond traditional research tools
While existing tools enable usability testing and research analysis, they remain fragmented, slow, and disconnected from real-world user behavior.
ExploraStory was designed to unify the research process into a single, real-time system- allowing teams to capture authentic user experiences, analyze them using AI, and generate actionable insights within hours instead of weeks.
Find where users drop or switch
Track user journeys across your app to identify friction, drop-offs, and missed opportunities.
Understand what drives engagement and retention.
Get rewarded for your time
Users receive incentives for participating in research.
Encouraging authentic engagement and higher-quality insights.
Turn Data into Action
Analyze behaviour at scale and uncover patterns instantly.
Capture Real-Time Insights
Collect feedback and behaviour as experiences happen. Get faster, more accurate insights without relying on memory.
My Role in Designing the Research Workflow
Simplifying how researchers build and manage studies
Researchers often struggle with fragmented tools and unclear processes when setting up studies.
The goal was to design a structured, guided workflow that simplifies how research projects are created—from setup to execution.
My Role in keeping users engaged
Letting users take part in rewarded projects anywhere
We aimed to create an experience where users can comfortably participate in tasks from anywhere. To support this, we designed mobile-friendly project cards and tested them with internal design teams to ensure clarity and ease of interaction.
Our goal was not only to help users understand and choose from different rewarded projects, but also to keep them engaged throughout the process. To further support users, we introduced an AI assistant that allows them to ask questions and get clarity about projects before they begin.
Ask anything
My Role in having the users recruited based on preference
Defining User Segments
I was a part of the very initial idea building stage of how the users would be recruited for a particular project, considering various kind of projects companies or any buiness would like to get their research on
From Vision to Execution
