As a Product Designer at Intuit, I worked across both consumer fintech and education, designing experiences that helped millions file taxes with confidence and enabled educators to bring financial literacy into the classroom.
I partnered closely with product, engineering, research, and data science teams to transform complex systems into intuitive experiences, from AI-powered document capture to curriculum discovery and classroom engagement tools.
Area 01
TurboTax Document Capture
Area 02
3.5 years
My Role in Designing the Research Workflow
Researching the realities of classroom instruction
A key risk for the product was designing curriculum tools based on assumptions rather than actual classroom needs. To reduce this risk, we interviewed educators who would be responsible for discovering, assigning, and facilitating financial literacy content within their classrooms.
Our research revealed that educators were not a homogeneous user group. Teaching methods varied widely, from lecture-based instruction to independent, self-paced learning environments. This insight became a foundational design principle, leading us to prioritize flexibility, customization, and multiple paths for curriculum delivery.
Working closely with researchers and stakeholders, we developed a structured interview framework that enabled us to gather, synthesize, and translate educator feedback into product decisions.
1. Domain I worked on
Contributed to a comprehensive re-platforming and rebuild areas.
Designed components and layouts from scratch.
Collaborated closely with UX writers, product owners, and developers.
Leveraged a keen eye for visuals to transform UX concepts into final UI designs.
Successfully brought several areas from initial UX design to final UI implementation, with components currently live and undergoing several test
2. Domain I worked on
Enhanced outdated Sky Q platform by optimizing areas for upselling additional services and package deals.
Designed and animated discovery areas on the device to improve user engagement.
Conducted multiple tests to ensure clarity and usability, helping users understand offers and features better.
3. Domain I worked on
Enhanced outdated Sky Q platform by optimizing areas for upselling additional services and package deals.
Designed and animated discovery areas on the device to improve user engagement.
Conducted multiple tests to ensure clarity and usability, helping users understand offers and features better.
4. Domain I worked on
Managed areas from inception to completion, maintaining ongoing communication with Product Owners. Released complex UI tests and components to the library.
Developed conceptual ideas for broadband, supported by thorough research, to explore new opportunities. Conducted competitive research, launched new products, and improved usability in various areas.
Conducted over 15 UserZoom tests with live users to refine and implement best UX practices.
MVP: Improving Interaction Clarity to Drive Measurable Impact
Identified friction in product comparison and ambiguous selection feedback within the carousel.
Recommended a simple blue shading enhancement to the radio button selection state, strengthening visual feedback and reducing ambiguity.
This lightweight refinement generated a +1.2 percentage point uplift in CVR compared to the version without shading.
20 product card ideas post- userzoomed online testing more than 20 product cards ideas
5. Domain I worked on
Introduced and launched a new feature integrating Tagstar into the phone purchasing journey to enhance upselling.
Designed and implemented animated popups to help users understand their purchases by showcasing feedback on the best configurations and most popular options.
Tested color schemes and built final components, which are now being applied to other areas.
