As a Senior Product Designer at Intuit, I partnered with product, engineering, data science, and research teams to design AI-powered experiences across TurboTax and Intuit for Education.
My work focused on simplifying complex workflows into intuitive products, from early discovery and research through prototyping, testing, and launch.

Area 01

TurboTax Document Capture

Duration

2026 – Present

Area 02

Intuit for Education

Confdential 🔒

AI Experience

OCR

Research

Enterprise SaaS

Design Systems

What I've Achieved Along the Way

  • Designed a patented AI-powered OCR document capture experience for TurboTax.

  • Led the end-to-end design of Intuit for Education from concept to launch.

  • Conducted 35+ research sessions to validate product decisions.

  • Collaborated on Intuit's cross-platform design system, creating reusable OCR and UI components.

  • Integrated AI into the design workflow to accelerate research, synthesis, and prototyping.

Manual Data Entry

0%

Successful Capture

0%

Mobile Scan Success

0%

TurboTax Document Capture- The Story Behind the Solution

"How might we make AI-powered document capture feel as simple as taking a photo?" -The challenge wasn't that users didn't understand document scanning, they believed manual entry was faster. Failed captures, unclear guidance, and correction flows reduced confidence in OCR. Through user research and usability testing, I identified these barriers and helped redesign the experience to make AI-assisted document capture faster, more predictable, and the preferred way to start filing.

Figma prototype created to test with real users

Designing an AI-Native Tax Experience

An AI-powered orchestration workflow that transforms natural language into secure, real-time product actions by connecting conversational intelligence with TurboTax's enterprise systems through MCP.

View full detail study 🔒

Workflow 1- I used AI to build this MVP work flow

TurboTax's AI-powered document capture experience. We redesigned how people scan and upload tax documents, making it easier for OCR to extract information accurately while helping users understand what's happening throughout the process

Workflow 2- Figma prototype

Intuit for Education- The Story Behind the Solution

"How might we build a platform where educators can easily browse personal finance curriculum and assign it to their classes?" -The foundation had already been laid over 18 months by the previous team. My role was to identify friction, validate opportunities with users, and evolve the experience into something even more intuitive..

Process followed

Our team had developed a deliberate way of preparing for interviews and moderating them. Here's what our process looked like:

1

Define Goals

A Google document was created by our Project Manager, in order to list research goals, target audience, and a questions guide.

1

Define Goals

A Google document was created by our Project Manager, in order to list research goals, target audience, and a questions guide.

2

Finding Volunteers

Volunteers were recruited through Intuit's educator Facebook group and booked interview sessions at their convenience.

2

Finding Volunteers

Volunteers were recruited through Intuit's educator Facebook group and booked interview sessions at their convenience.

3

Moderate Interviews

Each session was moderated by one team member, with most interviews led by myself or our Principal Designer.

3

Moderate Interviews

Each session was moderated by one team member, with most interviews led by myself or our Principal Designer.

4

Post Interview

After interviews, we met as a team to identify themes and uncover opportunities to improve the overall experience and functionality.

4

Post Interview

After interviews, we met as a team to identify themes and uncover opportunities to improve the overall experience and functionality.

Demonstrating Proposed Solutions Through Prototyping

I prepared interactive prototypes for educators to test while we observed behaviors, captured insights, and probed deeper into key moments. These sessions directly shaped improvements to the experience, with many educators asking, "When is this going to be available?

Prototype walking through custom course creation, assigning, and viewing student progress

I joined Intuit with one goal- to build products that people rely on during some of life's most important moments.
From AI-powered document capture to education initiatives, every project became an opportunity to transform complexity into confidence.

(04)

(05)

(03)

(02)

(01)

Roshan Pereira Copyright ©2026 Constantly refining, updating, and designing- one coffee ☕ at a time.

Roshan Pereira Copyright ©2026 Constantly refining, updating, and designing- one coffee ☕ at a time.

Roshan Pereira Copyright ©2026 Constantly refining, updating, and designing- one coffee ☕ at a time.